7 benefits of augmented reality in 2022

Almost every business around the globe is already enjoying the benefits of augmented reality. While businesses that are still hesitant to get into this business-revving technology are still lagging behind. Are you one of those who are waiting to take the plunge? This article lists the various ways augmented reality benefits your business, no matter what you do.

How much has augmented reality helped businesses?

  • 70% of consumers believe AR can bring them benefits.

  • 67% of media planners and buyers want AR/VR ads in digital marketing campaigns.

  • 63% of online shoppers claim AR will improve their shopping experience.

  • 70% of consumers believe AR can help them learn new personal and professional skills.

  • 71% of consumers say they would shop more often if they used AR.

  • 61% of consumers say they prefer retailers with AR experiences.

7 strategic benefits of augmented reality in different industries

Now that we know how augmented reality benefits the marketplace from a general perspective, here are AR benefits for specific industries. 

1. Benefits of augmented reality to the automotive industry

The automotive industry can employ AR technology in various ways ranging from the manufacturing process to the sales strategy. During the manufacturing phase, visualization of prospective automotive features can be easily done with augmented reality. Automotive manufacturers and repair staff have also started using AR headsets and glasses to better understand the minutest details of a car. Moreover, the various features of a car can be inspected by stakeholders thanks to the benefits of augmented reality without having to physically see the car. 

2. Augmented reality benefits the furniture industry

Furnishings are a type of product that customers can buy without regret only if they know how the product will look in their homes or offices. Augmented reality helps the customers visualize the products they want, in the space they want, thus allowing them to know how a product will look in their homes or offices. This is best seen in the product videos made by HelloAR for Wakefit’s home furnishing products.

3. Augmented reality uses in automotive sales

The use of augmented reality in automotive sales is perhaps its biggest and most complex use. AR technology has found its use in the sales process in the automotive industry. Customers can now take a look at each feature and detail of the desired car in exquisite focus. Furthermore, AR can help improve driving safety as it provides the driver with all the information they need to have a safe drive. Companies like Gigacars, and their immersive car images and videos made by HelloAR, enhance customer experience.

4. AR uses in E-Commerce

The beauty industry was hit the most during the pandemic. But AR technology has enabled the industry to achieve what it never could before. Customers can now try on beauty products like lipsticks or any sort of makeup online and make the right decision for them. Product customization with augmented reality also helps the customer change the color of a lipstick, for example, while they are trying it on visually. Customers can also try out clothes to check for the fit, the size, etc before deciding to buy any type of clothing.

5. AR in Education

With classrooms and all of the education shifting to studying from home during the pandemic, augmented reality has changed the world of education. Students can now use AR to visualize anything from the solar system to scientific procedures right onto a screen. Also, anatomic experiments that could earlier be done physically, can now be immensely visualized using AR. Adding to this, the ability of AR to transform a student’s environment can even facilitate the learning of historical events.

6. Medical

During the Covid-19 pandemic, the medical industry used advanced technologies to reach inaccessible patients. Augmented reality has allowed the medical faculty to develop new treatments through visualizations, helping nurses to find veins easily, and even helping the pharma industry develop efficient drugs. It has also helped patients find defibrillators nearby in emergencies, to assist surgeons in the operation theatres, etc. The list of benefits of augmented reality to the healthcare industry really is endless.

7. Benefits of augmented reality to the Retail industry

The retail industry benefits from AR technology in many different ways. Brands and sellers can utilize augmented reality to provide transparent information about the product to the users and form an honest bond between the brand and its customers. Thus AR can help you in tasks ranging from trying out wall paint, and product visualization at home to facial recognition that helps you shop with ease. At the same time, customers can inspect every feature of the product before buying it giving rise to 61% of consumers saying they prefer retailers with AR experiences.

The never-ending benefits of augmented reality

Augmented reality has turned out to be a gift that just keeps on giving. The more businesses get involved with AR, the more we tap into the immense potential of the benefits of augmented reality. If you are a business waiting to finally use AR to transform your revenues, HelloAR is the right platform for you!