Here we have listed down the 4 fundamental problems that augmented reality solves. We have also noted the 5 major industries who can enjoy various augmented reality uses in their daily processes.
Table of Contents
- 5 augmented reality uses
- Augmented reality is here to stay
Augmented reality has found many unbelievable uses in various industries changing from automotive to the fashion industry. This is especially true as augmented reality has efficiently solved 4 fundamental problems that most industries face:
- Prototyping expenses
Prototyping is one process that is common in all manufacturing industries. However, prototyping is subject to multiple alterations that further require time and money that go into reproducing these designs. With AR, changes in the prototypes can be incorporated in real-time in only a few seconds, without exhausting additional resources and money.
- Customer complaints
Despite all the efforts put into a product, customer complaints and product returns are an unavoidable part of the sales business. With AR incorporated during the sales process itself, customers understand the product more thoroughly before buying it, thus reducing customer complaints.
- Documents full of jargon
Most product catalogs and instruction manuals are full of jargon that are illegible to customers and other stakeholders. AR-powered catalogs bridge the knowledge gap by making it easier to understand complex subjects and concepts.
- Lack of product customizability
Augmented reality can significantly help in customizing products, ranging from cars to beauty products, with product configurators. These allow you to change elements of a product as per your need at the click of a button.
Now that we know the exact problems that AR solves, let us dive into the various industries that make the best use of augmented reality.
5 augmented reality uses
These five industries have been using augmented reality to automatically transform various functions. Thanks to AR, these tasks can now be performed much more efficiently while saving time and money.
Augmented reality uses in the automotive industry
The automotive industry can employ AR and VR technology in various ways ranging from the manufacturing process to the sales strategy. During the manufacturing phase, visualization of prospective automotive features can be easily done with augmented reality uses. Automotive manufacturers and repair staff have started using AR headsets and even glasses to better understand their strategy with a car. Moreover, The various features and looks of a car can be inspected by stakeholders using AR and VR technologies without having to physically see the car.
AR uses in the furniture industry
Furnishings are a type of product that customers can buy without regret only if they know how the product will look in their homes or offices. Augmented reality and virtual reality together help the customers visualize the products they want, in the space they want, thus allowing them to know how a product will look in that space. This is best seen in the product videos made by HelloAR for Wakefit‘s home furnishing products.
Augmented reality uses in automotive sales
The use of augmented reality in automotive sales is perhaps its biggest and most complex use. AR technology has found its use in the sales process in the automotive industry. Customers can now take a look at each feature and detail of the desired car in exquisite focus. Furthermore, AR can help improve driving safety as it provides the driver with all the information they need to have a safe drive. Companies like Gigacars, and their immersive car images and videos made by HelloAR, enhance customer experience.
AR uses in E-Commerce
The beauty industry suffered the most during the pandemic. But AR VR technology has enabled the industry to achieve what it never could before. Customers can now try on beauty products like lipsticks or any sort of makeup online and make the right decision for them. Product customization with augmented reality uses also helps the customer change the color of a lipstick, for example, while they are trying it on visually. Customers of the clothing industry often make the purchase depending on the successful trial of a product. That is, the customers try out clothes to check for the fit, the size, etc before deciding to buy any type of clothing.
AR in Education
With classrooms and all of the education shifting to studying from home during the pandemic, augmented reality has changed the world of education. Students can now use AR to visualize anything from the solar system to scientific procedures right onto a screen. Also, anatomic experiments that could earlier be done physically, can now be immensely visualized using AR. Add to this the ability of AR to transform a student’s environment can even facilitate the learning of historical events.
Augmented reality is here to stay
Augmented reality has already found its rightful place in various crucial industries. With the usefulness of AR, these industries are transformed forever and are now a part and parcel of such uses cases.