In this article, we take a look at the 6 main ways AR trends have brought a transformative change in various industries, may it be art, automobile, or even shopping.
Table of Contents
- 6 transformative AR trends
- Keep up with the AR trends
Augmented reality or AR has been creating waves in ways unimaginable in various industries, ranging from the world of art to the world of technical manufacturing. With the constant developments that we see in virtual technologies, here is a quick rundown of the top 6 AR trends to look out for.
6 transformative AR trends
Here are 6 pivotal AR trends in industries belonging to different spectrums that are already changing the world as we know it.
1. NFTs as AR trends
Non-fungible tokens or NFTs play a critical role in the world of the metaverse. NFTs in simple terms are digital assets that signify that a person owns certain digital items. These items can range from digital artwork to exclusive games to fantastic avatars, etc. Several NFTs now incorporate augmented reality into them to create a more immersive experience. This is usually done to allow a user to see their owned items as digital objects anywhere in their environment.
NFTs have become a part of AR trends especially after Atari came to the fore. Atari utilized this technology to allow users to view NFT arcade cabinets. Even the fashion company Dolce and Gabbana was never far behind. They released a wearable NFT called ‘The impossible Tiara’ which exists only in its digital form. This power move bought almost 6 million for the company.
2. AR-based navigation
Augmented reality can also help us navigate indoors or outdoors. With GPS-like software helping us reach a destination, augmented reality can help also us navigate inside a particular building. Thus, for example, a user can search for an item in a shop and AR will locate it for them. Thus, making the shopping process much simpler.
An example of this is found in the software ARKit which is available on iPhones and iPads. This software has an unbeatable sensing capability that analyzes the depth of an environment accurately.
3. Renewed e-shopping experiences
The e-commerce market has benefited the most thanks to augmented reality. This is often seen as various companies now allow customers to test their products before purchasing them. These virtual try-on solutions allow the customers to virtually try clothes or makeup or other accessories before physically using them.
Companies like Sephora and Target allow virtual product customization to let their customers experience the product and make a better purchase. Moreover, in 2011, Topshop made news for using virtual mirrors to help customers try on clothes by merely looking at the mirror.
4. “Phygital” retail experience
Post the pandemic 1 out of 4 customers feel unsafe doing in-store shopping. Add to this the reluctance of in-store customers to try on clothes and makeup makes it even more necessary for shop owners to entice these customers back in some other way. Providing a phygital experience is thus an amalgamation of a physical and a digital experience. Smart mirrors and digital frames are common examples of a fragile experience.
5. Transforming the automotive industry
The automotive industry is experiencing a boom in augmented reality-related features. Dashboard-mounted graphics displayed from around or inside the vehicle will help the user drive the vehicle safely. This technology also can gauge any oncoming hazards by identifying risk factors involved that cannot be fathomed by a driver in real-time. Moreover, users can even navigate with this technology without looking away from the road, ensuring driver safety.
6. Virtual Prototyping
Designing a new product requires extensive prototyping which eventually undergoes several changes. The higher the number of changes, the more prototypes are required, moreover making these prototypes costs the company money and time. Designing prototypes virtually not only helps save this cost and effort but also allows the users to incorporate changes as per their needs.
Keep up with the AR trends
Augmented reality has already found its way into different industries and made these technologies indispensable. Hence, this makes it all the more important for other industries to incorporate AR trends into their brand.