In this article, we dive into how you can select Augmented Reality (AR) solutions for your businesses. The popularity of augmented reality and AR solutions is primarily due to the sheer ease of their implementation and the immediate positive impacts on the business KPIs
Table of Contents
- How do AR solutions help your business?
- How to choose the right AR solution?
- The right AR solution can transform your business
The technology of augmented reality has made the world stand up and take notice. All fast-growing businesses have grown so, thanks to their implementation of AR in their products and brand imagery. AR solutions and their quick adaptability have made the process of incorporating AR even easier.
How do AR solutions help your business?
- 70% of consumers believe AR can bring them benefits.
- 63% of online shoppers claim AR will improve their shopping experience.
- 71% of consumers say they would shop more often if they used AR.
- 61% of consumers say they prefer retailers with AR experiences.
- 40% of consumers say they would pay more for a product that they could customize in AR.
- 32% of consumers use AR while shopping.
- 39% of AR retailers use AR for the consideration phase.
How to choose the right AR solution?
Now that we know how AR solutions can help improve your business, here are five key ways to choose the right solution for your company.
1. Open API
The best AR solutions require an open API in order to interface with other systems. These systems might include tools related to management or database and even other design tools. Hence it is important to make sure that your AR solution can easily share data with other applications.
2. Offers SDKs
Development of augmented reality into your brand or products can be done easily only with the AR solution that offers a software development kit or an SDK. Such an SDK is essential to perform the task of digital content integration with videos or images of the real world. Tasks like AR tracking and even content rendering can be performed only with an AR solution with a good SDK.
3. Hardware Compatibility
Your company, like most companies, would be accustomed to a varied range of devices that are used on a daily basis. Thus the ideal AR solution for your company should be compatible with different types of hardware and provide a seamless experience.
4. Ease of Use
Any new software that you integrate into your company including an AR solution needs to be easy to use. This also reduces the task of training your employees and shortens the time period of implementing the technology. You and your team can work comfortably and benefit appropriately from augmented reality only if the software used is easy to handle.
5. Privacy & Security Concerns
The running of any company involves the exchange of sensitive and confidential data between various people of concern including experts of the field. Hence any technology in this case and AR solution that you incorporate your company needs to be secure. Data encryption and protection of the software from unauthorized use are some of the more important mechanisms that an ideal AR solution must have.
The right AR solution can transform your business
Incorporating technologies like augmented reality and virtual reality can be intimidating to the unversed. However, the use of AR in different sectors of e-commerce and the astounding results these companies have reaped encourages companies to trust in augmented reality. AR solutions like HelloAR can open new doors for your company into the world of visual e-commerce.