The transformation brought about by VR and AR in retail industry has taken the world by storm. The application of AR and VR in various industries has substantiated the huge benefits experienced by brands and customers alike. In this article, we explore the various ways AR and VR are applied in the retail industry.
Table of Contents
- Impact of AR VR across industries
- How AR and VR have transformed the world of retail
- The need for VR and AR in retail
- AR and VR are what your brand needs
The retail industry has seen the biggest ups and downs in the past decade like never before. Today, AR and VR have entirely reshaped the retail industry and have introduced us to a new way of shopping & selling.
Impact of AR VR across industries
In today’s world, AR and VR have found their space in every sector of our life, including retail, benefiting consumers and brands alike. Here are some sectors in the retail industry that greatly benefit from the uses of AR and VR technologies.
Automotive AR in retail
The automotive industry can employ AR and VR technology in various ways ranging from the manufacturing process to the sales strategy. During the manufacturing phase, visualization of prospective automotive features can be easily done using augmented reality. Moreover, The various features and looks of a car can be inspected by customers using AR and VR technologies without having to physically see the car. For example, Gigacars used HelloAR’s expertise to design interactive car videos to help customers engage with their brand better.
Home Furnishing & Furniture
Furnishings are a type of product that customers can buy without regret only if they know how the product will look in their homes or offices. Augmented reality and virtual reality together help the customers visualize the products they want, in the space they want, thus allowing them to know how a product will look in that space. This is best seen in the product videos made by HelloAR for Wakefit‘s home furnishing products.
Art & Art Galleries with AR in retail
Art is no longer limited to art galleries thanks to the technology of AR and VR. You can now visualize any painting sculpture or any other form of art on the walls of your home or offices or any space that you want to decorate. Terrain Art has made the best use of this technology using HelloAR’s AR expertise.
Fashion and beauty
The industries of fashion and beauty have long required the physical presence of the customer to try on the product and choose the product for themselves. Introduction of VR and AR in retail of this industry can we try the product on without having to go to the physical store and thus try the products in the comfort of their own home.
Products made by the sanitaryware industry require the customers to visualize. Customers need this to know how the product will look in the space and area that they want. Using augmented reality in detail for this industry allows the customer to immersive experience the product before buying it.
How AR and VR have transformed the world of retail
With a slow and steady pace, AR and VR have made their place in our shopping habits. This is primarily because of this technology’s ability to provide true-to-life images of products. Thus it allows accurate scalability thus helping consumers make an informed choice.
Simple questions like how a particular chair will look in your living room, where it will fit, and whether it will match your curtains can be easily answered if one uses VR and AR in retail. These questions are usually left hanging in a customer’s mind and can be answered only when they buy a product leading to the potential for a regretful purchase.
Apart from e-commerce, augmented reality finds its use in the automotive industry. From helping manufacturers visualize a car design to helping customers experience a car without physically seeing it, augmented reality is here to change the automation industry like nothing else.
Even the world of fashion and eCommerce have been bridged seamlessly with virtual reality and augmented reality. Customers can now easily try on fashion products like clothes and makeup without taking any physical effort.
The need for VR and AR in retail
The emergence of AR and VR in the various business sectors is now observed. It is important to understand the benefits of this technology and why you must implement it in your business.
Unparalleled clarity of information with VR and AR in retail
Products shown with AR and VR technology provide users with crystal clear information. This is especially because of information like material, dimensions, and colors. These usually require a lot of text is easily captured when a customer sees them visually. Thus clear communication of product features and dynamics between the brand and the customer.
Better conversion rates
With the better transfer of information a level of honesty and trust is achieved between the customer and the product. This level of transparency in turn leads to a higher conversion rate as the customer trusts what they see.
Interactive reality at its best
AR and VR technology can significantly improve the way they interact with your product and its images of videos. This lets them obtain a new insight into your product and speeches compelling them to make a purchase.
Increase consumer engagement with AR in retail
The presence of interactive AR and VR technology in your product pages enables your customers to use such services. This in turn improves customer engagement which ultimately leads to a better understanding of what the customer likes. Thus product customizations help us understand the customer needs better.
Improves brand loyalty
Brand loyalty is the one thing that all brands desire and can bank on when all else fails. Ease the consumer experience by providing AR and VR for your products. It tells your consumer that consumer experience holds great importance for your brand. Thus this forges a positive relationship between your customers and your brand.
AR and VR are what your brand needs
The world of AR and VR has transformed the retail industry in all good ways. Keeping up with the trends is is necessary for the brands of today to satisfy customers and improve business turnover. Incorporating new technologies in brand strategies is an important step towards widening one’s business horizons.